All a bit of a surprise, to be honest. Though not in a negative way, in a very positive way…If you’ve read some of my earlier blogs, you’ll know I was made redundant last year, won’t bore you any further with all of that, but I found myself in a rather wonderful predicament of What To Do Next.
Change has never frightened me, and neither has risk. Quite the opposite, in fact. I knew two things; 1) I had to try and work for myself and 2) I needed to be doing something creative.
I made a list. I made several lists, exploring the kind of things I could do which would have a commercial appeal. Let’s face it, as much as I like the idea of creating bespoke artwork, I do appreciate a regular income and so my focus was on creating items which could be mass produced and sell rapidly.
It took an afternoon in the pub and yet another discussion with my patient and tolerant husband, to come up with an idea. His idea, I hasten to add. And to cut this very long story short, the idea was to start a greetings card business.
Now this, I discovered was ideal for me. It enabled me to work from home, create artwork and has low start up costs. Well, I say low, but of course I’ve still needed to support myself through this and also buy some necessary equipment and resources, but nonetheless, most of what I needed was already in place.
I started on the concept some time before I left my employed role, so have had several months to set-up. Just as well, because I’m just about managing to keep to my deadlines which I thought were generous. No – this is a learning curve and some things have taken a lot longer to learn that others!
From a design deadline, I had it in mind to have completed my first range of 12 cards to start selling by the end of February. What I have actually achieved, is four ranges of 12 cards (so 48 in total) by mid March. So from that point of view, I’m well ahead. But am still to launch the site and start selling. Building an Ecommerce website has been a completely new experience – I was reluctant to spend thousands of pounds on a brokered site before I knew how successful the cards would be. But so far, so good! Liaising with the printers has been time consuming – I have already had experience in proofing and signing off artwork for print but I realised that scrutinising this type of work is a job and a half. So lots of to’ing and fro’ing with the patient print company.
The site is pretty much complete and the first two ranges should be ready to launch by first week of April. It’s exciting and daunting!
The business is called Go La La! It’s web address is http://www.golala.co.uk. It’s not live yet, but watch this space……
I’ll keep you posted!